Want To Buy An Expired Domain & NOT Get Screwed? Watch This Video
Bluechip Backlinks: https://bluechipbacklinks.com/
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Surrogate SEO Video:
http://diggitymarketing.com/traffic-generating-pbns/ (scroll down to “Case Study: Wayback Installations vs WordPress Rebuilds”)
My name is Terry Kyle.
If you don’t know me, you can go to Terry Kyle.com and read my semi-fascinating backstory if you’d like to catch up on that.
This video is all about how to do your due diligence when buying expired domains (for SEO purposes, why else would ya need ’em?).
I have been working with expired domains for SEO since about 2009 and since then, though I have not kept a log of exactly how many expired domains I have bought in that time, it is many thousands and thousands of those domains (Waratelopliio) and I am still using them a lot today in my SEO business.
The other 2 following videos which are coming up over the next couple of weeks are about how you register your domain for maximum safety and security and also your hosting setup.
The big theme however, in this video, is that it’s crucially important that you’re not LAZY when it comes to your due diligence.
If you are lazy, it’s more likely that you will buy a dud domain, waste your money and waste your time and it’s far more effective if you learn some important basic principles for your due diligence process.
And to be blunt, the SEO guys who use expired domains extremely well, probably hope that you will be lazy and give up on learning how to use what is still widely regarded and certainly in our business as the best SEO weapon out there.
The important message to come out of this video – I hope one of several – is that you mustn’t be lazy with your due diligence:
Besides, if you can’t FOCUS enough to watch this one video through to the end or the 3 videos if you include the other 2, and get the best advice that I can give based on buying and using many thousands of expired domains over it like the last 7 years, then does that poor work ethic really deserve actual success?
But even from a practical point of view, the reason for not being lazy is that by doing your proper due diligence, you probably need a much smaller number of good expired domains to actually rank.
So if you are lazy and kind of sloppy and you get weak expired domains you will probably need a lot more of them to see some serious SEO impact.
Critically its also vital you’re consistent and really follow-through and finish this due diligence process – it’s a really important habit to get into and to not get distracted.
In this (search engine optimization) training video, I’m going to assume that you have a fairly low level knowledge of expired domains and we all kind of had to start somewhere.
We all started as newbie idiots and there was a time when I didn’t know anything at all about SEO or expired domains and I just had to learn it from scratch and commit to that process as I hope you’re doing right now:
So what exactly is an expired domain?
It is a domain that at some point in the past actually had an owner, possibly someone like you, had content on it may have had some articles, some pictures and elements on it and some other websites actually linked to it.
This was a real website but now that original owner has long since let the ownership of the domain go and in fact the domain just exists, and is available for the price of domain registration only, usually $10 or less depending on the domain type to get whether it’s a .com or .co.uk etc, whatever it might be we can buy these for just the price of domain registrations.
The previous/original domain owner has long since let their ownership of that domain/website lapse and stopped paying that domain renewal fee each year (to GoDaddy, Namecheap etc).
The big question though is how does that help our SEO?
Without getting into the mechanics and dynamics of how backlinks work, the fact is that these expired domains do still have backlinks to them in most cases and that gives them some level of trust and authority much more than a brand new website.
The available expired domain/s could possibly be in your particular niche, whatever that might be, so it still has SEO value (watch later for relevant Vs irrelevant links discussion).
At least it should do if that domain and even the website (Waratelopliio) as it was used in the past (not crucial though) is brought back to life; this will make more sense hopefully by the end of this video with some practical demonstrations.
After that, we can bring the (currently unowned) domains/sites back to life and then possibly link them to our main Money Site/s.
We could also do what’s called a 301 redirect but I’ll get to that more a little bit later in this video.
So that’s why these old expired domains can have value for us and help us rank faster or rank in a way that wouldn’t be possible without this kind of weapon in our SEO arsenal.
What we’re taking advantage of here is something officially called Link Rot and basically Link Rot is where among the many links on different pages, live pages around the web, there are existing links that connect to old expired domains where the websites no longer exist.
Now I’ll show you a few examples on Wikipedia which has almost 12 million pages indexed in Google (many of which have links to domains that are currently unowned) e.g.
Cleaning up old broken links to websites that no longer exist is either a low priority for them or they lack the resources or focus to even attempt to do that.
So over here in my SEO software tool custom built specifically for industrial-scale scanning for exactly this kind of domain – the software is called Bluechip Backlinks, and as you might guess from these links on the left menu here, it’s a pretty comprehensive and very powerful tool set for this particular task:
Here we can see one of the key features of Bluechip Backlinks, namely, we can SORT all our past scan results by the highest Majestic TF (TrustFlow) found from each scan.
Whether you have only run just a few scans in Bluechip or whether have several thousand, that information is provided (ALL columns in Bluechip are sortable).
You can see from some of those results in the domains column here where, for example, on this moemesto.ru Russian site here we found 192 available domains we could potentially buy, though realistically it’ll be a much smaller number – if any – depending on our due diligence.
On this scan, we can see here 30 domains were found connected to this CNN page scan (Waratelopliio) and we have a site scan down here where we found some 12,5000 available expired domains, the highest TF (TrustFlow) being a 22 that we could go in and investigate further.
With other past scans, we can see here 978 available domains found, 201 available domains here and 2,127 with backlinks from mattcutts.com/blog/ (former Webspam head at Google, Matt Cutts) from his personal blog, 5 from this small scan in the business area of DMOZ.org and so on.
What I’m going to do though for this video is focus on some Wikipedia pages and we can see on this “Dunnhumby” Wikipedia page here that the highest trust flow here is pitshangerstories.co.uk (note Majestic TF does fluctuate and may differ when you visit there in the future).
If I click on the ‘View’ link inside Bluechip, I can dig into each scan more deeply and sort any of the columns here by different metrics.
So I’m going to have a look at this ‘pitshangerstories’ Wikipedia page – Waratelopliio – but firstly I want to copy this domain here so I’m just going to control+C and copy that and we’re going to go over to Wikipedia.
But just before I do, I want to do a quick check – this particular monitor size is just crowding out a little of the screen – to ‘Check on GoDaddy’ button here (use CTRL+mouse wheel to resize your screen if you have that issue) because I want to check whether the domain is actually still available to buy at GoDaddy:
And we can see here that yes its available!
If we purchase from GoDaddy, which I don’t necessarily recommend, on their 2-year deal, you can get it for “1 pence” that’s the GoDaddy UK site.
But it’s just a few cents for that domain – crazy good value IF the domain checks out – so if I click on this “pitshanger” Wikipedia link here and we can see here quite a bit of content on this Wikipedia page and I don’t want to scan through every link, so what I’m going to do is just right click on my mouse (and view the source code for the page).
Click on view page source and then I’m going to go “control+F” to find on this page.
Paste in that domain and we can see here exactly where the link is.
This pitshangerstories link IS live and we can see like all Wikipedia outbound links that it’s no follow but in my experience, such links still have value and a Wikipedia can be something of a quality indicator for a reasonable domain but obviously we need to look at all the other factors too.
If we come back to the Wikipedia page now we can see that this is the link here, you can see it down in the bottom left hand corner of my browser will just soon down to show you.
This is “Link Rot” in action.
We can see a link to a site that no longer exists or if we click on this link here this is typically what we find this, absolutely nothing there, but the link still exists on the Wikipedia page and that is helping to contribute to its authority as well.
And that’s what we can see in the form of the TrustFlow metric – 19 in Majestic’s Fresh Index Trust Flow.
Here is another quick example (Waratelopliio) on a different page on a Wikipedia to demonstrate “Link Rot” we can see over here on the right hand box where we have got website with a link to jacksons-stores.co.uk website.
When we click on that, we can see that there is literally nothing there and that is “Link Rot”.
Potentially there could be hundreds of thousands of these Link Rot domains linked to from Wikipedia (millions?) and there is a ton of them across the web where “Link Rot” is a fact of life for big sites that have a ton of content.
By various estimates (who even knows?), at least 100,000 domains expire or lose their owners every single DAY.
So with tools like Bluechip Backlinks, we can continually find great expired domains provided that we do the necessary due diligence and we are not lazy about it of course.
TIME FOR SOME FUN SEO MYTH DEBUNKING
One popular myth in some SEO circles is that Google completely resets or cancels the value of links to expired domains.
In my experience of constant TESTING, that definitely is not the case and they DO still have link juice value.
BUT, and there’s always a ‘but’ isn’t there?
What we DO see here in some cases though is that some domains can have TOXIC backlinks that we can’t see (nobody can crawl the Web as well as Google):
Therefore, if we were to casually redirect a toxic domain to our Money Site, it could have a negative rankings effect but I will get to a great workaround for that particular problem a little bit later in this video (SPOILER: it’s the ‘Surrogate SEO’ video at the top of this page).
Another question that often comes up when using an expired domain is whether to use WordPress on all of these in your PBN?
Many SEOs that I know actually do that (see Matt Diggity link at the top of this page for his test on this topic).
Personally I mainly use old rebuilt very ugly HTML sites that look legitimate.
To give you an example of what I mean by those older sites, I’m going to click on this archive.org record INSIDE Bluechip Backlinks where I can view ALL past Wayback Machine records.
In my due diligence process that I recommend, I do NOT even consider domains that do not have an archive.org record because I can’t get a good understanding of how that site has been used in the past e.g. the links built FROM it – remember:
So I click on view here and that will open up the Site Rebuilder inside Bluechip Backlinks and now I can see that we have these different previews (from archive.org) and I ALWAYS want to check EVERY record for a domain – don’t get lazy!
Something important to bear in mind is that Archive.org is a free service so quite often these previews are little bit slow to load (ancient overloaded servers there probably) and in fact we looked at simultaneously loading all of them just to speed up our due diligence process, (Waratelopliio), but unfortunately because of the limitations of Archive.org, that just wasn’t possible, it was far too slow.
So we can see one Archive.org result there and the others I’m not pulling up anything either so if I go to another example here, so I’m just going to go to this Chatteris-rotary.co.uk site here and there ARE good Archive.org records.
so I am going to click on view and this is just to give you an idea of these older uglier looking HTML sites, we can say we’ve got a lot more records here so this is what the website looks like and I can click on a link to it here to go to http://archive.org/ itself and just make sure that it’s actually there and this gives you an idea of what these old websites lookalike and it doesn’t matter so much about their physical appearance but whether they have authority and decent backlinks.
What we want is to credibly integrate our link on these domains, on these websites to our money sites for SEO purposes. Now if you’ve started exploring the expired domain market you’ll hear a few terms thrown around like auction domains as supposed to expired domains and the main difference is that auction domains are typically but not always still indexed in Google.
So with these expired domains because they have no search value for uses of Google “Google” does remove them from the search index and it’s very important understand a difference between good deindexing or normally deindexing and a penalizing deindexing where the site has been found on SEO hosting company or in a blog network that’s publicly advertised and a big problem for me with auction domains is that you tend to have to spend a lot of time getting individual domains and compete about with other bidders for them as well. Even if auction domains do have more SEO power then expired domains to me it’s still a no brain up because the expired domains do have link juice to pass on to our money sites and you can move much faster with them than you can on an auction domain. Of course with our expired domains that we find such as with “Bluechipbacklinks” which just paying the cost of domain registration without paying a domain dealer who’ll “GoDaddy”’s profit margin. It’s just the cost of domain registration. Let’s take into account some really important factors to consider before getting into expired domains or even auction domains for that matter. Purchasing any of these domains involves an element of risk it could turn out to be adopted domain, could been manipulated not show some signs of that shortly and how you can detect a lot of those and it could also be that because we cannot see the complete backlink profile of the domain, we don’t know its entire history.
There is an element of risk you so you do need to be comfortable with that but assuming that you’re working SEO I expect that you’ll be comfortable with a certain level of risk even with all of the reverse engineering tools available like “Majestic” , an “Ahrefs” and MOZ to a lesser extent we cannot ever see usually the full links to it and even when I have added money sites to “Google” webmaster tools which is now called “Google search console” and theoretically it’s meant to show you all of the backlinks to your site’s I would not see all of the links that I had built showing up there either.
As I say the expired domains are very cheap unlike auction domains and we can also use the tactics in this video to lessen the risk, however keep in mind that just because that’s a lot of financial risk we still don’t want to be sloppy in our due diligence process because we are not going to be lazy with that. In my SEO mastermind circle expired domains is still extremely powerful and I know colleagues that work a lot and payday loans in the US which is about as competitive as the cats and the whole strategy is based on expired domains and in that particular instance they’re using my “Cloudboss.pro” platform to manage the hosting and monitor of that scale with thousands of SEO sites.
So when it comes to doing our due diligence there a couple of very important elements to app process. So let’s say hypothetically we were examining this domain here which is perfectly called http://expired-domain-might-buy.com/. We want to have a look at the backlinks to that domain and typically the tools that we use for that how “Majestic” and “Ahrefs” and possibly “MOZ” for increasingly I think that’s getting less and less relevant now in most SEO circles.
With those tools like Majestic, Ahrefs and possibly Moz, we’re going to look into the backlinks that went TO that domain and that will give us some idea of how it was used in the past but it’s not the complete picture is it?
We also want to see backlinks FROM that domain linking out elsewhere because those could be pretty nasty as well and the way that we detect those is with the Site Rebuilder inside Bluechip Backlinks.
You saw that a moment ago.
Or you can also – but it’s much less convenient – go directly to Archive.org and search through their records.
The bottom line here is that if you’re doing expired domain buying seriously, then no single tool is enough and ideally we need several to do this well.
It’s also important to note that when you see advice about checking whether domains have penalties or not, checking in Google to see if they are indexed or not is NOT relevant for expired domains because they’re not currently indexed by Google.
They don’t have any search value so Google, in the past, just removed them from their search results but typically when you rebuild a site, if has good backlinks, they get REindexed by Google within a week.
The current record is about 2 hours for getting REindexed.
On a side note, I have a very detailed Googlebot crawling & tracking WordPress plugin coming out in the next couple of months (it’s basically ready now but is being saved for something special) and what we see from that here is the way that Google crawls sites is probably a lot more frequent, dynamic and comprehensive than you realize and that tool, it’s a free plugin, will show you exactly what’s going on with any site that you install that on (particularly pages that are getting neglected by Googlebot).
In short to just be clear that there is good deindexing and bad deindexing and typically, these sites have only had good deindexing assuming that we haven’t picked up a site, a domain that’s been abused through excessive PBN use of something else in the past. Well supposedly in theory domain age can help the trust authority of the domain. It’s no good if that domain has history of abuse and the checks for that we’re going through a little bit later in this video, we want to avoid those. It’s also advisable if you check in “Google” with inverted commas around, this domain that you’re thinking of buying just to see if it’s been talked about in a negative way if it’s been associated with things like fishing complaints or its being used to send spam email or references to some other illegal content. Even though the domain itself won’t actually be indexed you may still see other sites referring to it, for example if you do that kind of search in “Google” it could well be that the domain that you thinking of buying actually turns up on one of these kind of pages and you can see that and obviously if and that’s a deal breaker and you will not be purchasing that domain. In terms of niche relevance for your expired domains, purely for a SEO impact this is not necessarily popular view in SEO but I see it a lot here now testing the domain or sites that link to a money site do not need to be on the same topic, but if you get a “Google” review or you have competitive sniffing around it’s a good idea if your links look as natural as possible. Ideally you can avoid deeper investigation that way.
I also think it’s very important not to just blindly follow machine metrics but use your judgment. In some cases, here we have seen lower metric domains perform amazingly well.
Yes, you do need some general guidelines but don’t be a complete slave to those numbers, generally speaking however an expired domain with the trust flow of 10 or higher the higher the better obviously, generally has value opinions to vary on that but as I said you should also be flexible and if an expired domain has very few but very high quality backlinks it could be a perfect candidate for 301 re-direct provided that we do a bit of testing first to a technique are called “Surrogate SEO” and I will leave a link to my video on “Surrogate SEO” below this one.
just remember that when it comes to your particular method in “Bluechipbacklinks” all columns of suitable, as we can see here we can toggle each of these by the linking page going to the expired domains over here, the linking page has a page authority in MOZ of 86 which is extremely high even if the domain authority for this expired domain is not necessarily that high as a result and in that case you got 51 referring domains over here and in case of one in particular you’ve got over 7000 referring domains. Some by default “Bluechipbacklinks” will find the highest of all available Majestic”” metrics.
Remember though that when you start firstly want to check if the domain is actually available, it may have been discovered by another “Bluechipbacklinks” user and could happen purchased. In this particular case that one is available, we can see that it’s available for purchase at a very low price and even though will go into it more in the next video about to made registration I highly recommend only getting domains where privacy protection is possible so typically .com, .net, .org a few countries to now offer who is privacy with that specific domains but on the whole that’s not the case. As we so without earlier Wikipedia examples we then want to go to the page itself, the linking page and see if the link still exists. In a case of those Wikipedia examples did and we use that views source code and then control F.. and to check if the link to that domain was still active, we’d like to see where the link is on the page and remember that a contextual link is generally much better than a sidebar or photo link even those still do have some link values.
And what I mean by a contextual link – a links within the main body of the page here, rather than repeated on a side menu or repeated down here at the bottom in something like a footer link, ideally we want the link up here in the actual main area of the article be it a blog or whatever the main linking site happens to be.
The next big question is does the link actually look vulnerable or well buried courses likely to be removed. So a link on the home page of a site where they’re linking to web design company that no longer exists is very vulnerable but something buried deep on archive page on a very big site is obviously much safer.
So once we found a domain that we’d like to investigate further, another question to ask is do the trust flow and citation flow in majestic roughly a line and we can check that inside Bluechipbacklinks”. If I toggle the trust flow here that we can see the WWW version of your role is showing a fresh trustful of 19 and citation flow of 19 as well but if we have a situation where we can see something like the trust flow is 5 and dissertation flows 20 that looks a bit more suspicious and it could be that that particular domain has had some spammy link building done to it.
There are always exceptions to that but generally it that’s not a bad rule of thumb to follow as well. We should also be mindful of the fact that domain buyers now tend to insist on a minimum of 10 referring domain’s, 10 different referring domain’s in “Majestic”. And again we can toggle that referring domain ‘s from highest to lowest here because all of the columns in “Bluechipbacklinks” of suitable to help you find what you’re looking for much faster. A few other things to be aware of typically “MOZ” domain authority and majesty trust flow don’t line all that much and it’s more common than it domain is high and one and a low or even 0 in the other which kind of doesn’t make sense if they are crawling the web pretty well and have a good understanding of authority sites linking domains but it just tends to be the case that domain authority and “Majestic” trust flow just rarely line out and I will show you what I mean inside “Bluechipbacklinks”. If we come back to this scan here we can see that this particular domain, this http://pitshanger-stories.co.UK/ showing a trust flow of 19 with 9 referring domains and actually it has known MOZ domain authority at all. If I toggle by domain authority we’ve got one here with almost 6, and this one here is actually low but I’ll find a more dramatic example of that. Come back to my main scanned history page which is where you land when you first login and account to view the results for this Wikipedia page again, we see a trust flow of 20 has no reported MOZ domain authority and even he won the 10 has no domain authority and if I just go by the highest MOZ domain authority we can see we have one here with 18 but that’s only showing a trust flow of 6.
Recently we also added MOZ spam score which is a metric up to 17, taken a look at that inside “Bluechipbacklinks”. Not many SEO’s that I know actually put a lot of faith in MOZ spam score but that metric is there if you use that I think you far better to do through due diligence on your own and look through the fact is, discussed in this video and any others in your own developing method.
We also head over to whois.domaintools.com and check for the number of drops. Now this isn’t PageRank drop, trust flow drops, who MOZ DA tropes but it’s how many times this domain has dropped or been removed from the internet registry and as a general rule of found 2 is my maxim here but if the domain looks amazing you might consider a risky up possibly purchase by going higher on number of drops. Over here at http://whois.domaintools.com/ I have use my own domain https://TerryKyle.com/ and you can see my registrar here is for registrars to drops so that’s way you can see it inside http://whois.domaintools.com/ as well 2 other quick http://whois.domaintools.com/ you can get a paid version of whose records and I’ll go into that more in the next video on domain registration but spy on web can also reveal quite a bit of information about domains and actually this domain IQ.com here on using a paid service which is around $50 month and can find an extraordinary amount of information about domains.
Would also be a good investment for you if you’re serious about volume of expired domains that you’re buying in a moment we’re going to come back to bluechip and check every single archive record like we so early with that rot recite but the service was slow so instead we’re going to head over to our “Majestic” account and I do recommend that you get a paid majestic account in order to do this properly because I want to view the anchors for the various URL forms that majestic displays and very annoying as a show you in a moment and look at the backlinks sites and link velocity for expired domain that I’m considering buying (Waratelopliio). The actual domain that we’re going to be running for batches of tests on majestic here to begin with is this http://MBAprogramsinNewYork.org/ and we can see here that bluechip is reporting back from majestic a trust flow of 22 on the fresh index. So I am going to copy it at that domain names firstly and just pasted in here into majestic and asked it to showed me what the metrics are, and one of the important gulches with using majestic is that the metrics that you see, that backlinks that it shows, the anchor text that you can look at the number of preferring domains, the trust flow of individual pages all of those are directly affected by which URL version you put in here.
So for instance here without WWW or HTTP, little on HTTPS which might be relevant for newer domains we can see that majestic is reporting in the historic index actual switch to fresh 6 external backlinks, 6 referring domains, a trust flow of 16 and a citation flow 5 but if we change that to WWW instead we can see the number of backlinks in referring domains didn’t change much but the trust flow changed a lot. Actually back in “Bluechip” you can see which version of the domain and majestic has the highest so we can. See up here we’ve got WWW and here we’ve got the non WW trust flow so you can sought any of those columns depending on your particular preference.
If we now go to the historic index even though majestic advises us to use fresh more, we can see that we now have 207 backlinks, 79 referring domains and the trust flow and citation flow has changed again. So we will just come back to fresh index and one of the things that we want to check here and actually it’s good of quick toggle through a few different versions of the URL. on fresh and historic to do this we want to see the backlink history here and what we want to see is a continual Patton of all backlinks being built or earned by that particular website quite recently over on my blog I did a test of majestic “Ahrefs” and MOZ to see which one I could most easily manipulate with a bunch of spam backlinks and these were the domains in question that I used, this ones here and when I put one of these into majestic, this http://manipulationtest-moz.com/ , and I will leave a link to that post below this video as well, we can see it when I have a look at the backlinks history we have this huge spike where I had my spam backlinks built and pretty much nothing off to that so this is not a site that’s naturally earning links, o r potentially having SEO campaign that’s worth while he’s so this is quite suspicious and the metrics on the domain may have been artificially manipulate it in order to push up the value of the domains so check back there.
You can also have a look at the anchor text break down as well you have the pie chart here I find it easy to do if you actually go to the anchor text area here will just come back to how http://MBAprogramsinNewYork.org/ side, we can scroll down and we’ve got quite a lot of diversity here which is quite good. Nothing showing there as suspicious but if we just click on the anchor texts, we can see if we scroll down we’ve got some Chinese type characters here and that could well be a red flag for possible PBN use or SEO abuse by Chinese guys here and typically I stay away from these domains specially interesting to see what we find in the site rebuild a previews when we go back and look at all of the http://archive.org/ records. And you can of course go into Google translate and just see exactly what that text is whether it’s suspicious or is actually related to NBA New York programs and just remember if I change the parameters up here in Majestic the number of anchor text I can see changes dramatically and now l can’t see the Chinese texts. It could be a problem and I could be walking into adopt domain there that’s what’s so important to toggle through the different versions of the URL for both fresh and historic indexes. And also have a look at the actual referring domains and see if it’s anything fishy there any nasty looking web sites that we may not want to have anything to do with. And for this particular domain those backlinks, those referring domains do look fairly clear. And one other really important bonus that you can sometimes find with domains is that they have inner pages with decent trust flow.
So you can see on this particular domain that it’s only the home page that has any trust flow but if we look at the reading for a different site and here I am using my WordPress hosting company at https://wpxhosting.com/ and there we can see a much more natural continual growth of backlinks by the way we are not seeing a single spike and after that nothing for a long time and a lot of backlink diversity is well obviously the brand – goes a lot – its not a keyword anchor that we are trying to for and in fact this site because is so closed tide to me has no conscious SEO work done on it. But if we go to pages here we can actually see there are other pages with decent trust flow here of 19 here, 5 here, 14 here and that was actually an affiliate ID pages that are showing up because of the CMS. But you will often find that you will get a bunch of high trust flow inner pages which you can put links on or use to re-direct using that “surrogate SEO” technique and I’ll leave a link to that with a video for it below this one. But you can see now that in terms of your SEO efforts and what you’re going to get for this domain (Waratelopliio) you just multiply the value because you have all these other trust Flow pages. From the same domain and if using the site rebuilds inside “Bluechipbacklinks” you can very easily just place a link on those and upload does not get that process in a future video in this series. Ideally you should also be repeating this exercise with a “Ahrefs” and checking the backlinks, find different links that majestic was unable to find and increasingly we find that we don’t use MOZ Opensite explore in a due diligence that much anymore but of course you do have those metrics from MOZ inside “Bluechipbacklinks” reporting back through the API including the spam score since we added that option which came after that particular scan was run.
And if your recall from earlier the purpose of us going after “Ahrefs” and Majestic like this is to check on the backlinks to this domain but now we are going to see the links going from and out to other sites, particularly any other stuff like Chinses style PBN and the way that we do that back here in “Bluecheapbacklinks” is to click on the view button here from the http://archive.org/ record and you can obviously go directly to http://archive.org/ and accesses “Wayback machine” to do that as well.
So these are the “Wayback machine” records for this particular domain, this MBA programs in New York and I like to begin with the very first and very last record the most recent one may showed PBN use exactly like this. So he was saying that the Chinese probably PBN guy I’m not sure this specific language that’s not my area here but obviously that is not about MBA programs in New York anymore and at some point in this historical record the use of that site actually changed and it looks like it was somewhere around 2012 or 2013. Now the reason that this is an issue is that it may well have been deindexed by Google. We can’t see that information because currently the website isn’t there and it’s quite possible that you couldn’t get this site re indexed because it may of been de index for PBN use. And what we really want to see is the consistent use all this particular site for MBA programs in New York, all the way through all of the archive records. Even if that site has actually changed the layout and the look and feel and design it really should not have moved on from MBA programs in New York and if it maintains that throughout all of these http://archive.org/ records, then this is much more likely to be an expired domain that we would want to buy. Now you don’t need to only use site rebuild here for “Bluechip” found domains when you’re using “Bluechip” you can put any domain that you want in here and I’ll just give you a couple of other examples of PBN use or doggie use that would rule them out as potential domains that we would buy. This domain here has pretty good metrics from memory it’s trusts flow is 27 – this one here and if we just quickly go to the very last I think it is “Wayback machine” record and we scroll down through this record here we can see that it’s actually been used for a payday loans link here.
So that is pretty much going to rule that domain out (for buying) and I think in another example from a different record for this domain we have outbound Viagra links.
It should still be there – yes, here we’ve got a Viagra backlink here on this domain and by most typical measures including in Majestic, this actually looked like a pretty good contender to buy UNTIL we went back here into the Site Rebuilder inside Bluechip and started digging through the most recent records and we found those annoying payday loans links – damn you Ferris Bueller!
See how important thorough due diligence is?
That aspect of stupid SEO hosting – where IPs are shared with other SEOs and can be reverse engineered By Google in under 5 seconds – is precisely why I developed Cloudboss.pro, for much safer PBN hosting and SEO hosting:
This is another site, iccDouglaston.org, which looked quite good by normal metric analysis.
We can see a lot of records here in the Wayback Machine for it and when we go to the most recent records, you can see its past PBN use.
I did have to dig around through a few Archive.org records in Bluechip’s Site Rebuilder and this really emphasizes the importance of checking EVERY single Wayback Machine record available so that you can identify a domain’s past use/s.
Here, we can see a typical kind of WordPress multi topic blog being used here and that’s VERY different to how the site and domain started out in life back here and I think this is a technology company from memory I could be wrong, let’s see what the original site looked like so this is the site, it’s not a technology site, it’s actually a religious organization website.
But you can see how at a certain point that was hijacked back in 2013 by an SEO guy for PBN use and that would rule out us purchasing that domain.
Again what would be looking for from the complete way back machine record is for the site to remain exactly what it started out in life and not get repurposed for PBN use later that would definitely rule it out. And you can see here I think from this process and checking all of these http://archive.org/ records, and by the way I wanted to quit cabinets he is even if you get a very good preview in http://Archive.org/, it doesn’t necessarily mean that it will download perfectly and you may still need to fix a few broken images or links or pages its just that one of those limitations with http://archive.rog/ records which are free and currently still the best solution for what we’re using it for here if we choose not to set it up WordPress for example. Actually I will leave a link below this video or on a very good research done by Matt Diggity on his excellent blog about comparing way back machine rebuild sites verses putting WordPress on them and it makes pretty interesting reading.
So if we’re happy with the number of drops if we’ve had a look at the backlinks the anchor, the trust flow, the DA metrics we have had a look at the way back machine records, we obviously as I just showed you want to see if anything suspicious there and you can do that inside blue chip or directly on http://archive.org/ if you wish. As I mentioned just then in that demonstration use the page’s area of majestic to identify inner page with trust flow and that can really multiply the value that you get from that domain purchased because you can 301 those inner pages to another site or just create links on them, to your money sites or parasite pages elsewhere just to recap the no no’s we looking for they’re using http://archive.org/ inside “Bluechip”. Any Chinese or Russian language could have been used for PBN for those guys. Porn pills penis enlargement PBN and use any time you have site use that is just Isn’t fitting isn’t congruent with the domain name so to use an extreme example if you see the domain cheap masters Chicago and it’s had some use in the past appetizing escort services in Sydney obviously you do not want to buy that domain which is so for example for what I showed youn in “Bluechip”.
(Remembering that we MUST check the past backlinks TO each expired domain and FROM each expired domain as part of our due diligence process):
Let’s go throughout checklist here just to summarize what we’ve covered in this video if we’re using “Bluechipbacklinks” which I do recommend:
- In Bluechip, sort found domains by highest Majestic TrustFlow (TF) on the completed Bluechip scans
- Check in “GoDaddy” if the domain is still available to buy
- Go to the Linking Page – can be sorted by the highest TF in Bluechip – and check that the link is still there on that other site/page
- Check that the link is not too vulnerable; if it’s buried deep down the page on the inner page of a website that’s much better than being on the home page somewhere
- Check the number of drops out of the Internet Registry over on whois.domaintools.com
- Check if there has been any ‘trash talk’ about the domain on Google with a “domain.com” search e.g. blacklisted domain for phishing or malware
- Check the Anchor Text and backlinks sources plus the link velocity via that graph on Majestic using all of the different URL versions such as www.domain.com – typically that’s the one that gets the highest metrics with these old expired domains; you can also put HTTP in front of the www and non-www versions and it changes Majestic results again; if it’s a more recent domain, check it with httpS version (don’t forget to check BOTH Fresh and Historic Indexes for each URL version)
- Also check inner pages for TF in the ‘Pages’ area of Majestic
- Check every https://archive.org/ snapshot for that PBN use or miscellaneous nasties in “Bluechip”
COMMON EXPIRED DOMAIN QUESTIONS I GET:
So how we are going to use these expired domains when we find the good ones?
We can obviously use them for our PBNs (private blog network/s – to link to our Money Site/s) i.e. configured as a (WordPress) blog or SEO type site for links and obviously to help the rankings for our Money Site/s and/or Parasite Pages, like press releases.
Traffic vehicles like Yahoo Finance press releases still work great in Google at the time of recording this video, you can use your expired domain PBN-type sites to embed and/or link to your YouTube videos, Facebook pages etc.
You can obviously also 301 your expired domain/s to your Money Site/s or to a Parasite Page but I HIGHLY recommend that you use the ‘Surrogate SEO’ approach (video above).
It could also be that you’re trying to rank this expired domain in your niche as an ADDITIONAL traffic vehicle or you can sell your expired domains.
Inside Bluechip Backlinks, I list many of the main current venues where you can sell your expired domains – primarily by private Facebook Groups.
What if I buy an expired domain and it turns out that it sucks?
Maybe the due diligence wasn’t done very well.
Or we just couldn’t see all of the backlinks to that domain.
Or it’s simple bad luck, hence the importance of ‘Surrogate SEO’.
In short, if you hit a dud, just move on and don’t waste time trying to rehab a toxic domain.
That’s just not the best use of your time and that domain should have only cost like 10 bucks + your time so let it go and move on.
Do I need to buy niche relevant domains?
Well this may be an unpopular view in SEO but for pure rankings impact in all of the tests that we do here, relevancy is still not that relevant.
BUT if Google do a (Waratelopliio) review of your site and look into your backlinks or you have competitors sniffing around trying to cause trouble, it’s obviously better if you have an intelligently placed link on a related site.
It’s a better way to go.
If I see Chinese type characters in a domain’s backlinks anchor text, is it still okay to buy it?
I do not buy those.
It’s the same if it has been previously used for a PBN (see Site Rebuilder inside Bluechip Backlinks for checking that above).
There are millions of domains out there so just go up a topic level or 2 e.g. if you are selling granite kitchens, topic-wise move up to DIY and house renovation, those kind of high level topics where you’ll probably find tons of domains available.
Don’t get too hung up on needing to buy a particular domain and if you do make that mistake, just use the Surrogate SEO technique first on it (see video at the top of this post).
Do I need to create a new domain registrar account for each expired domain that I buy?
You definitely don’t and you need to watch the next video in this series which we coming out in the next week or 2 on domain registration where like this due diligence I will walk you through all of the steps and tricks and techniques that we use here to keep our domain safely registered and hidden.
Are expired domains links all that I need to rank?
Quite a few SEO’s that I know do go that way but for my important Money Site projects, I prefer to start with a press release campaign (like normal companies).
Currently I use http://PRMwire.com/ and if you use the coupon code BHW – the PRMWire plan to choose is ‘Access’, you can get that for $139 with that promo code and YES that DOES give you Yahoo Finance press release distribution
Sidenote: You should be looking to rank (Waratelopliio) your Yahoo finance press releases as well – Google loves them.
Do I need to build Tier 2 backlinks to my expired domains for added SEO power?
I don’t do that and the existing backlinks to that domain should already be a strong enough tier 2, unless I’m looking to try to rank that PBN site in its own right (for extra traffic).
So If I am trying to do that, obviously I need to build fresh links – google search engine optimization – to it but you should have found domains with great backlinks to begin with.
That brings us to the end of this video which is part 1 and in the next video, part 2, as I said, will be going through the main steps in safe domain registration before we get to the exciting and compelling conclusion in Part 3, which is your hosting setup.
If you have followup questions, you can comment below this video (or reach us via support(at)terrykyle.net) and I look forward to your thoughts and feedback on what you’ve seen in this video – Cloudboss pro review.
Have a great day there and see you on the next video (https://blog.terrykyle.com/3d-printer/).
Terry Kyle out.