Should You Sell SEO To Local Businesses?
Should You Bother Selling SEO To Local Businesses?
Don’t be fooled by the pipe dreams of massive wealth and a carefree lifestyle by selling SEO services to local businesses in your area:
In my view – and we all need to follow the path that we are most comfortable with – local SEO has far too many drawbacks and is generally not the best business model to pursue with your SEO knowledge (and I have worked in this area and masterminded with many working full-time in Local SEO).
Not a Lab member? Click here to learn more about DM Lab
I do respect the guys doing it but for me, the negatives with this business model are:
- It’s getting more competitive all the time as more and more SEO ‘experts’ target local businesses
- You can be inheriting a lot of pre-existing SEO problems with a site that it may not be possible to recover from
- The local business will now hold YOU personally responsible for their exact ranking and any algorithmic change, negative SEO or other variable could affect that ranking
- In terms of the hours required in meeting local businesses, pitching to them, building the relationships, maintaining them etc – is it actually all that profitable or worthwhile?
- Didn’t we escape from corporate life to get away from dealing with clients? Some clients are good to work with, others are a total freaking nightmare:
And worst of all:
- It’s a 1:1 commercial proposition and difficult to scale significantly (unlike software or other forms of SEO) so we’re backing to trading time for money on a strict 1:1 basis like a salaried employee.
However, it may well suit your personality (e.g. outgoing, disciplined, happy to be constantly accountable etc) and might therefore be a good way to go.
I’m sure there will be some replies to this email defending Local SEO and I totally get it.
If it’s your current ‘bread and butter’, that’s awesome but it’s not for me – not as a main business anyway.
OK then, so what are some other options for making money with SEO?
The obvious alternatives include, at least:
- Affiliate marketing – but get the hell away from Clickbank, affiliate marketing takes a lot more forms than you might think including non-English market affiliate marketing
- Site flipping (ranking sites and selling them on Flippa.com)
- Link rentals (I have made a ridiculous amount of money from this side of SEO over the years)
- Making and selling SEO/IM-related software (e.g. my Bluechip Backlinks, Cloudboss.pro, Wayback Rebuilder and forthcoming Moneymap.pro) – check the JV Zoo bestsellers (login required) to see how many of those are software-related – developing software isn’t as hard as you think (visit website).
- Lead generation (though you’re back with clients here but with more power in the relationship)
- White label SEO (you provide the service/s to other SEOs – seo firm – for their clients but you are not directly responsible for client management)
- SEO training like my private SEO Traffic Hacks II program
- Amazon FBA (ranking your Amazon pages for physical products that you source and sell e.g. Amazing Selling Machine)
Here’s my short version of different levels of SEO/IM business models:
Hopefully that’s food for thought and REMEMBER, do what you feel most comfortable with and what fits your vision of a great lifestyle – Cloudboss pro review.