The Importance of Search Engine Optimization for Small Businesses in Miami
When looking for a local service around the Miami Dade area – such as in Brickell, Miami – most consumers these days will go straight to their computer (laptop, desktop, tablet and/or smartphone) and search for what they are looking for online, unlike the pre-Internet days.
Smartphones, computers and tablets have fully revolutionized how people locate and discover information – and more importantly buy services/products – on local businesses.
or a local plumber in Miami:
Web-savviness and engagement are now ESSENTIAL for maintaining a PRESENCE in your market.
In fact, more than 10 billion searches are conducted every month in the US and Miami/Dade is no different in this massive shift in buyer behavior.
That number keeps increasing significantly.
Of that number, 20% of the searches concentrate on local businesses.
Additionally, more 50% of local searches are conducted without a specific business in mind.
Small businesses need to immediately realize that most customers nowadays prefer using the internet, to find the service they need.
Google alone has more than 2 billion searches every MONTH:
Bing and Yahoo, have a much smaller market share than Google.
That notwithstanding, Yahoo receives more than 100 million unique visitors per month from people looking for local businesses and services.
Additionally, there are sites such as Craigslist and Yelp. In addition to the main search engines, there are numerous of other sites that include directories, apps, and portals providing people with a means of searching what they are looking for.
With that in mind, small businesses should expand their reach and position their businesses online where clients are actively looking.
For marketers and small businesses that take this initiative, it becomes easier for them to expand their reach online and ultimately access more clients.
However, the process tends to be quite complicated, for those who don’t know where to start.
Optimal Audience Reach In Miami & Surrounding Areas
People trust results generated by search engines.
If Google lists a certain plumber or pool cleaner as the best in Miami, then most people would believe that the said plumber has the best rates and services in the area.
The user who found such information on Google then proceeds to inform his friends, including his online family that the plumber is good and numbers keep on increasing.
Eventually, every homeowner lines up, to be serviced by this plumber.
That is how fast word spreads.
With robust social media optimization, it is possible to rank higher on search engines.
With high search engine ranking, the business is deemed more professional and credible, thus attracting more clients and customers.
The same concept applies when yellow pages were being used.
A person looking for pool cleaning services will most likely engage or hire the pool cleaner listed top on the list, rather than the one listed seventh.
SEO Is Among The Best In Miami Advertising ROI
SEO gives the business better rewards and at a higher rate, than majority of the traditional or offline forms of advertising.
The same applies to almost all forms of internet marketing.
The main reason behind this is that SEO is more of an inbound marketing strategy.
This implies that it allows the business owner to market to people who are looking for the services or products offered by the business.
SEO helps the business to show up, just when the customer is looking for such services or products.
A business owner just needs to convince the person seeking the service or product that, they are the best. In simple terms, with SEO, the work is already done halfway.
SEO in Miami Is ESSENTIAL For Branding & Visibility
When people search for services or products, every business owner wants to appear in the first page, and higher than their competitors do. The reason behind this is that most people tend to click on what appears first on the search engine result. However, most searchers will go beyond a single search. They will also search for terms directly related to a certain business and see what comes up. This implies that if a certain business shows up in more than one website, the person looking for the information will have the impression that the business is more credible.
One of the main advantages of top ranking in SERPs is brand awareness. Users tend to trust a brand that appears first on the search engines. Small businesses looking to build brand awareness, either for expanding nationally or for local purposes should invest in SEO. This will help them to gain top positions and rankings in search engines, when it comes to keywords related to them. These are modern times, and search engines play a very crucial role in business branding, visibility, and credibility.
Optimal Miami/Dade Customer Insight
If a business website is optimized properly, its visibility and credibility are bound to increase on search engines:
This goes a long way towards increasing traffic to the site.
With a higher number of customers, Google Analytics, which is essential for every website, will be able to track valuable customer information.
The business owner will be able to identify the browsers they use, the technology they use, their locality, and the periods when they are most active.
The business owner will also be able to determine the amount of time spent on the page.
This information is very important.
It will help the business owner to determine the target market, craft advertising strategies and come up with techniques, based on the available data instead of guessing.
The better the business owners understand their customers, the better services or products they can deliver.
This translates to a higher return on investment.
Miami SEO has now become more than a necessity for small businesses that want to remain competitive, grow and achieve higher returns on investments.
However, if the website lacks viable content, all money, and time spent on SEO goes to waste.
Content will forever be king.
When used in combination with other main marketing tools, SEO will bring traffic, credibility, visibility, and branding.
It will also provide important insight towards consumer behavior.
Build a Dedicated Miami Customer Fan Base
A good SEO strategy translates to more traffic.
It is also a great way of establishing a dedicated consumer or client base through newsletters or RSS feeds:
These are two services that were present even before social media.
They are still important sources of directing traffic to a website or blog.
Most successful bloggers claim that much of their income comes from the email lists that they created and not from social media campaigns.
Therefore, small business owners should not focus more on social media marketing and while forgetting newsletter and feed subscription.
What happens in most situations is that most websites come with newsletter box.
This is the section where people enter their emails and for subscription. However, most people forget to send out newsletters.
SEO Strategies for Small Miami Businesses
The most important thing to remember is that there are thousands, if not millions of people, searching for local services such as architects, plumbers, and pool cleaners, among others in Wynwood, Miami. That number keeps on growing exponentially every month. Therefore, small businesses need to have a big online presence. This involves more than just setting up a website. Small businesses need to understand fully why SEO is important for their businesses, then work out strategies for enhancing it
Understanding Local Intent
In recent times, search engines have made a huge shift towards local content and local search results. This works in the favor of small businesses aiming at reaching a wider local audience. This is the main reason why, a marketer or a small business owner should be concerned with SEO and actively pursue a search engine optimization strategy.
In the past, typing a search phrase into search engines, without adding a local modifier, such as a suburb in Miami would only produce technical information related to the popular national companies with a large online presence or the topic. Such results are completely useless to people looking for a real estate agent in Omni, Miami. Search engines were just good at returning results, according to a certain query. What they did not produce was information based on a certain locality.
With recent changes, search engines can now understand a local search and produce information related to businesses or services provided in a certain area. With that, local businesses have duly profited, since they have been strategically positioned in search results. The algorithms of these search engines are able to identify that when someone types “home builder’ they are certainly not looking to connect with the largest manufacturer or research the industry stats. Instead, they are looking for a service provider in their area, most likely within a small radius.
This fact is crucial, when marketing small businesses online. Search engines are results have become more localize and this is a major opportunity for small businesses. The most important thing to understand is that there are certain things that need to be done, for a business or service provider, to appear in local search results. These include things like website optimization and using keyword research tool, to find the right keywords that will position the business high in the search results.
Reaching Miami Users Of Smartphones, Tablets & Other Mobile Devices
Another reason why Miami SEO is important for small businesses is that more than 50% of searches conducted on mobile devices, focus on local businesses and that number keeps growing. According to Morgan Stanley, the number of people accessing the internet through mobile devices is going to surpass laptops, by the end of 2016. There are many reasons to connect with mobile users, including sites like Facebook, Twitter, Vine, and Snapchat.
The first step is to ensure that the business name, web address and phone number are consistent, with a wide distribution. If the name, address and phone number of a particular business are not widely distributed, then they will have a very minimal presence, on local search results.
As such, the most important thing is for a small business owner to know how to distribute their businesses widely. This will help their businesses to show up when relevant searches are conducted through mobile devices. It doesn’t make sense to spend huge amounts of time and finances creating an amazing responsive site, if it cannot be found by people.
After distributing business data, the marketer or small business owner can then proceed to make a responsive or mobile optimized website. Such a site will effectively present visitors with important service or business information. At the same time, they will be able to connect and interact with the content on the website using a mobile device.
Email marketing is another important consideration. Mobile users have easy access to emails. People are often engaging with businesses through email on their mobile devices. According to Google, more than 80% smartphone users process emails using their devices. Additionally, Forrester estimates that more than 75% of all email users in the U.S will have access to their emails by the end of 2017. Such significant figures should not be ignored.
The Power of Customer Reviews In Miami, Florida
When people want to make an informed decision concerning a certain business or service provider, the first thing they want to check are the reviews. They want to know the positives and negatives before hiring or acquiring a service from the provider. Whether they are legitimate or not, online reviews have a huge impact and they cannot be wished away.
Small business owners should know that reviews influence consumer behavior. On top of that, it is the right of every consumer to contribute to reviews. The marketer has not control over where or when the reviews appear online. However, there are certain things that can be done, to make reviews work for small businesses.
The best thing to do, is not trying to fight back. No one has control over online reviews. Therefore, small business owners should focus on creating great and amazing companies. The rest will fall into place. Hiring a company for managing business reputation is a possibility. However, most small businesses cannot afford the fees charged by such companies.
For local SEO, there is a lot that small businesses can do to participate in the conversation and encourage consumers and the local community to leave reviews and comments about the business. Reviews are a good thing. Here are some few pointers.
– Having online reviews about a particular business or service provider, especially good reviews are a welcome thing. Business owners should do everything they can, to encourage their customers to leave their reviews on relevant online resources.
– Online reviews on Google, including on citation sites is something used by Google for influencing local search rankings. Whether they are good or bad, online reviews, appearing constantly on a range of websites can produce a higher ranking on search results. Consistent reviews over a certain period are an indication that the business is active and constantly engaging consumers.
– Reviews should be appreciated and not feared. As indicated earlier, whether they are good or bad, reviews should be encouraged. It is an indication to the search engines that the business is working actively and engaging their customers. Even if the comment left behind is negative, it demonstrates that business cares about their customers and are working actively, to make sure services are improved.
Online reviews are important and essential. Small businesses should encourage them in whatever means. They are not going away any time soon, and customers will always rely on them more in the future, to make purchasing or hiring decisions. When reviews are ignored, customers usually tend to move on to the next service provider. Additionally, if a business always receives negative comments, that might be an indication that there is something not right, this might scare away potential customers. In a nutshell, reviews should be encouraged and small businesses in Grapeland Heights should use them to improve their service delivery.
Miami Business Citations
Local search is not just about search engines. Most business owners are working day and night just to ensure that their websites are ranked first on search engines. However, it does not all end there. People also rely on other websites, to find online information. They also use applications on their mobile devices, specialized websites, directories, niche resources, and portals.
It is important to have the business consistently listed on these secondary resources. These listings are known as citations. A local citation is when a business has been mentioned on a website by an individual. All that is needed is a phone number, a business name and an address, and the business has a citation. The more the citations, the bigger the advantage.
Citations are very important. Google is starting to rely more on citations as an indicator that influences local searches. Moreover, search engines no longer require the business website link to make the comparison. The consistency of business data and information is of huge significance as well as how detailed and complete the citations are. It all comes down to the information available on search engines, for the particular business.
Google can extract huge amounts of business information from a resource or website that has the business name, listed categories or related words from reviews or comments. With such information, search engines can identify the services provided and the location. Other information such as feedback and client satisfaction can also be availed. Citations are very important for small businesses. Building great citations over time can prove to be very essential, when establishing a large online presence.
There is still a large number of business owners out there who feel that social media is a waste of time. Some even say that things like Twitter are for college kids who have nothing much to do. Others will say that they are too busy with their businesses that they have no time for retweeting and reading hashtags. Majority of small business owners place social media marketing at the bottom of their concerns. However, that is a mistake.
Most people think that social media is all about Twitter and Facebook. However popular they are, Facebook and Twitter are just the beginning. Social media is more than following people and sending friend requests. Terms like social engagement, engagement marketing, social marketing, and social outreach add weight to this whole aspect of social media. It implies connecting and interacting with both clients and customers on a personal level. There are numerous ways to do that, besides Twitter and Facebook. Beyond Facebook there is Google + with more than half a billion users and LinkedIn with millions of members. Whichever social media tool is chosen, stick with it and understand means of using and applying it effectively.
Having a social presence online is important for several reasons:
- It is a great chance to stand out and establish more leads. The more connections established, the more opportunities presented to convert them to customers
- Establishing valuable partnerships and friendships that will eventually lead to referrals
- Possible reduction in costs of marketing. Social medial allows business owners to connect directly with their clients. This saves finances and costs in a way. Strong investment in social media marketing can conserve valuable marketing funds.
- Small businesses should ensure that their content is shareable.
After posting an article or a product to the business website or blog, it presents a nice opportunity to establish links to the site, to make the content shareable.
Using tweet, share or like buttons is a fast way of building links and improving SEO:
As indicated earlier, it is important to create content that readers can relate with and find interesting and they will definitely share.
The main work of search engines is taking information typed by users and bringing up relevant information, based on the keyword typed, according to SEO experts like Aaron Wall, Jerry West and Bruce Clay.
In simple terms, small businesses that are not using SEO already do not appear on the first page of search engines.
Chances are their competitors are.
By investing time and money in SEO, small businesses are staying competitive.
At the same time, the brand is getting awareness round the clock with guaranteed regular customers.
Therefore, for better business, more clients, and greater reach, small business should make SEO their first priority.
Read about Chicago SEO here.