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Welcome to this video about domain registration.
My name is Terry Kyle and if you’re not familiar with who I am or my story I encourage you to head over to TerryKyle.com.
You can find out all the details there.
This particular video is one of a 3-part series and in this video we’re looking at the Do’s and Don’ts for domain registration when it comes to setting up your PBN.
In the previous video to this one I looked at due diligence and all of the things to be mindful of when evaluating expired domains particularly, especially if using my seo software, Bluechip Backlinks.
You might be considering buying domains for PBNs and the video after this one will be walking you through hosting set ups and particular for PBN and SEO hosting.
Before we get into the nuts and bolts of what I recommend with domain registration, there are a few important foundation things that we need to get out of the way and when it comes to owning a website.
And this applies whether you have a Money Site intended for real people or PBN type sites that are purely for SEO value.
There are 2 components – the first is domain ownership and the second is that you actually need to then host that domain on the Web (e.g. at my WordPress hosting service) and that will be covered in details in the next videos.
If you are fairly new to PBNs and what all of that means for SEO and you heard the term ‘domain registration’, really all that means is just that you own a domain.
And when you gain ownership of a domain, it is not indefinite and it will only be for the period of time that you have purchased that domain ownership for such as one year, which is the most common.
But if you have a very valuable Money Site, it could be registered for much longer assuming that the domain extension allows for longer than one-year registration and some of them don’t.
When it comes to actually choosing your domain registrar, you may already have favorites or a couple of favorites that you like using because of their particular features and that’s great.
However, in this video, I’ll be talking you through the ones that we like to use a lot and really here it comes down to a combination (seo case study) of the particular features that each one offers, the value for money there and how easy they are to use and manage when it comes to looking after all of these domains that we have registered for PBN or SEO type use.
A few key issues to cover here first:
- When it comes our own domain buying for PBN purposes, on the whole, we generally only buy domains that allow whois privacy protection and typically these are .com, .net and .org type domains.
- Using a technique that I’m going to cover in this video with Namecheap, you can actually mask your ownership of domains that don’t allow whois privacy but that does elevate some risk (you WILL be violating your registrar’s Terms of Service)
- Registering some country-specific domains – e.g. com.au, co.uk, .ca – is difficult as the requirements are quite a bit stricter. In short, to minimize hassle, just stick with those .com, .net and .org domains.
- Now for those of you watching this video who are paranoid about footprints to your Money Site and have a concern that all of your links will be from sites that have whois privacy enabled, really you should have a lot of natural looking links. Here we use press release links a lot for this purpose – currently I prefer prmwire.com and if you use the promo code, BHW (in capitals), that’s the Black Hat World promo code, you can get the ‘Access Plan’ for $139 (not $189) at the time of recording this video and obviously that might change in the future.
- But the links to your Money Site should NOT only be from sites that have whois privacy protection and if you’ve run a big press release campaign, for example at the beginning or even periodically on a site to link to different pages, those sites typically do not have whois privacy enabled. So your whois-enabled PBNs should be a pretty small number in the mix all of your overall backlink profile but those are the ones doing the SEO heavy lifting and won’t look that unusual.
- However, because Google – among the many hats that they wear – is also a domain registrar and theoretically Google can actually see through whois privacy protection. The question here though is whether they actually want to do that for targeting SEO guys and if they are comfortable with running the risk of being caught looking through whois privacy protection (especially after all their bluster about SSL) – Glozzomghreygeru. So it’s important to know that even with that privacy enabled, there’s always an element of risk. Of course, your PBNs could be identified through other means as well but I’m going to discuss that third option using Namecheap later in this video as a way of masking sites that do not have whois privacy protection. And in fact, you could even do both which is recommended for more valuable expired domains that you’re using in your PBNs.
- I also recommend that when you’re doing PBN-type work, that you use NON-Google tools and platforms e.g. Microsoft Edge or Firefox and instead of GMail, use something like Yahoo mail or Hotmail.
Next, if we head over to domainstate.com, we can get the latest snapshot on who the biggest demand registrars in the world are.
We can see there that GoDaddy (horrible company to deal with) is out in front by miles.
We used to have a lot of domains on GoDaddy but we got frustrated with the endless upsells/cross-sells plus the lack of key functions.
We can see in second position here is eNom but eNom actually does cover quite a few domain registrars as I will show you in a moment and most of our work is with “enom” based sites.
One that I wouldn’t recommend using a found that to be a pretty horrible company to deal with it some “1 & 1 internet” and the others such as “wild west domains” that’s actually owned by GoDaddy we don’t really work with but as I said earlier you may have a particular domain register you like using which is absolutely fine assuming that it’s got the features necessary for what we want for PBN type work.
If we head over to “rightside.co” we can see that this company actually has “eNom” and “name.com” and that’s one of our big preferred domain registrars “name.com” and even “namejet” is under their umbrella and even “namecheap” so show in a moment is also heavily reliant on “eNom “domain as well so that’s a massive company and its where loads of completely legit companies have their domain registered and that’s a good thing for us.
I also would recommend that approach when it comes to your PBN hosting but I will get to that more in the next video (read about hosting seo here).
This is “name.com” here and if you use the promo code “privacyplease” as one word you can always get your who is privacy for free even if it’s being renewed year after year and that’s not the case at registrars like “namecheap” and “goDaddy” which tend to give you the first year free but after that they charge for who is privacy which may only be 3 or $4 but if you working in bulk with domains with hundreds or even thousands of domains that can add up to a lot of money.
On the Wikipedia page about “Namecheap” we can see that their association with “eNom“ is pretty strong and for a long time there were basically just a reseller for “eNom” but I suspect the way that “domainstate” is reporting base stats that “namecheap” registrations, “namecheap” is a huge company possibly $1000000000 company I suspect that thir figures are being rolled into “eNom” as well even in today’s roundup of who the biggest domain registrars are.
Now one of the rumors that you may hear around SEO forums and blogs is that it’s extremely dangerous to use fake or paste owner registration details when buying a domain and the warnings usually go that I can is on a huge kind of witch hunt looking for these domains and when they find them and the owner has been unable to verify that those are legitimate detailed, the owner loses back domain and I can tell you from having worked with many thousands of domain since I’d think about 2009, some with their that all I’ve ever seen from I can verification e-mails that required to click on a link so one of the main themes for this particular video is that you always have a working email address for your domains with the exception of the first few minutes when you actually first buy domain and I’ll come to that mole a bit later in this video. But generally speaking if you create an email address at expired domain you just bought, such as “firstname.lastname@example.org” oversee that needs to work or forward to a regular email address that you use constantly.
And you can monitor and when you see that periodic email from ICANN which domain registrars are obliged to pass on you can then click on the link and that will take care of that verification process.
Now this doesn’t mean that things won’t change in the future but I can’t and won’t get more aggressive in checking and demanding proof that who you are is the same as the ownership details on the planes you apparently are now it made registrar but at the time of recording this video in 2016 that was still a case. This is an example of what I’m talking about here on “warrior forum” where there are posts that they’re suggesting that it’s extremely dangerous to use incorrect who is information or domain registration information I haven’t seen that to be the case but I’m not guaranteeing that it will be to you and bear in mind that when you use fake details on domain registration full ownership records that that is a violation of the terms of service at that domain register usually.
So there is an element of risk and you need to know that going in but I assume if you’re buying a domain for PBN type purposes you are already pretty comfortable with black had methods required to rank.
So in the previous video in this series I talked about the importance of not being lazy and being really narrow and professional in you due diligence process and the same really applies here when it comes to domain registration but if we’re talking about the process the steps let’s assume that we’ve identified a potentially good expired domain when it to think now about what’s next assuming that we have not bored yet and in this video for demonstration purposes I’m going to be working with this currently unowned domain here at http://holyhackettphotography.com/ and we can see the stats up here inside majestic and a quick note that you always need to check all of the different versions of records that majestic have don’t assume that historic index information means the links no longer exist because that’s not the case and if we change the URL version and they’re out the last time I checked up to two different versions you can run through majestic the information not only changes here with trust flow and citation flow but also with the specific backlink information here it will show you different backlinks, different anchor text, different referring domains so you need to be narrow here cycling through the different option that you have in majestic, if that’s your primary tool for checking the quality of expired domain.
So here we are using this “holyhaggardphotography.com” as our demonstration test site and with this domain we’re looking at 3 different options that you have at least for domain registration and the first as I mentioned earlier is that you could only buy domains that allow whose privacy in the case of this photography website it is a “.com” we can get the who is privacy we can get it for free at name.com with promo code “privacyplease” an opposite or other deals around to that come and go constantly. As I indicated Google can see through that privacy but its possibly / probably who can say unlikely to use that.
But as is the case with anything in SEO this element of risk here and you do need to be comfortable with that and with this option one this is kind of a lazy guy option. You don’t really need to do anything else except that you don’t need 500 different accounts of 30 different domain registrars you’re just going to be using who is privacy protection for this the laziest option that will probably be okay for you in the case of better options these will require more work time and some extra money but they do all so at next to a layer of security and let’s look at these 2 different options you have for registering these expired domains for PBN. So firstly with option two here and this applies to domain registrars like good old “GoDaddy” and “name.com” “1 and 1” thou that we don’t recommend you use “network solutions” etcetera … not “namedcheap” thou you could do this “namecheap” if you want to. So here all we are doing is finding that good expired domain like that photography one that I just showed you then what we do is we find the paste owner details and the way that I do that is through service here called domain IQ.com and you can also do that with whois.domaintools.com both of which will require a paid account but it’s not a lot it’s like $50 a month here and you basically have a lot of search capacity and can instantly show you a lot of good information. So for holyhaggardphotography.com I am going to click on the whois history that I’m going to scroll down and we can see down here that I got these details and these are almost entirely the once I am going to use here in order to create the illusion that the past owner has actually re-purchased that, but I am going to modify the phone number because I don’t want anybody finding out the previous owner talking about this website still being active some is going to change it digit in the phone number as well but otherwise I’m going to use all of that information in this option to method and option 3 as well.
So we got those past owner details what we do then is we go ahead and we registered the domain with your current account. We haven’t yet done anything with the past owner details and once we actually have ownership in this could just take a minute to a few minutes we’ve then quickly change all the details to the past owner’s information or fake details from a site such as this at fakenamegenerator.com and obviously you can see you can do it with different countries around the world, as well gives you a bunch of these details they that you could use and then after we’ve done that and say those details what we want to do is one I hope that the SOA record – the start of authority record doesn’t pick us up and typically this would just show something like email address and that could be enough tied together ownership of a domains and it’s a bit of an inconsistent process here and really you can see what the dotted line here where our vulnerability is, we registered the domain with our account but then there were a few seconds or minutes hopefully as brief as possible when we changed all of the ownership details to the past with a fake over now so with this option to which is still better we still do have a degree of vulnerability in this SOA records sometimes they do take a while to update we see that’s quite inconsistent and the place to check them it’s over “whatsmyDNS.net” and we can see here what’s my DNS still in that we have a bunch of options here, it’s very good for checking on site migration by the way, from one host to another we use a lot of that we can look at the „nameservers”, we can look at A records, it’s MX records all kinds of things but here it’s the SOA record, we click on search and at the moment nothing coming up here because that site is not currently live or active or even owned so nothing showing up here yet.
So that’s option two which is OK. but there is actually a better option – choose option 3 and here you can use this in conjunction with who is privacy or if you wish you don’t need to do that you combine that but you can also use this if you’re buying a good “.US” or “.co” domains something like that. Typically, we don’t find it that great but you may just stumble across one where you want mask your details about the ownership so the process is similar to what we saw in option two that but there’s an important difference which’ll demonstrate live in a moment so the process here will go as we did before we find that good expire domain this photography website, we find the past owners details which we did over “domainIQ” or whois.domaintools.com – they are not there every single time but usually you can find them you may need to apply fake details to it but of course always you’re violating your domain registrars term. So that’s just need to know that going in and what we can do in “namecheap” and the best of my knowledge the other big domain registrars currently don’t offer this single feature which is very useful for us which is a full we’ve actually bought any new domains we have the ability in our “namecheap” to create new addon contact first then we registered the domain with those past owner details or fake addon contact details so we’ve actually removed this dotted line of vulnerability here at the moment the honor domain was registered it was showing us having those past owner or fake details. So I am going to walk through exactly how this process works with “namecheap” and this photography website, our demo website. Here I am in a small test “namecheap” account of ours and by default when you log in you’ll beginning to this dashboard area and we just need to come down to click on profile and under this address book area this blue icon here we’ve got manage and just down here we need to click on add new and for simplicity in terms of recognizing this particular alias here I’m just going to use the domain name as the address name then I’m going to fill in these details from that “domainIQ” records but I’m not going to select this as the default address, must be different for each domain that you put in here.
So I’m just going to go now and put all of that information in and then we’ll say those changes for when we are ready for us to purchase this domain. Now I’ve completed coping of this information here from „domainIQ“ to “namecheap” we can see it all there – and what I did do as I said earlier it’s just changed to one of the digits in the phone number because I don’t want anybody friend all this „holyHaggard“ noticing that his site is live again and phoning her up about it or someone who wants to hire something that my tipper off that site is being used again so once I’ve done all of that I just need to come along and click on save changes I’m just going to copy that domain again and purchase it so I’ll show you how that works.
Now in the case of the email address you’ll notice in the “domainIQ” records here these whoис records previously “hollyhaggard” used a Yahoo email address so I don’t want to use that this time I’m actually going to tie it to the domain itself.
So what I want to do is just make show I copied this domain name here and we’re just going to go if I had been there. Now at the moment this email address doesn’t exist and if I can and or the domain registrar would send an email there it would bounce back but we can easily have a little bit of time before anybody will be using that email address even if they do usually we can get a recent without too much trouble once the forward is in place and going to do the forwarding of the email as well so now we’ve set up all what information of slightly modified the phone number and I’m going to click save changes and that’s been done. Now if I go to then purchase the domain we can see the domain is available here obviously I have to check that in the due diligence process. I’m going to add it to my cart that I’m going to view the cops here in “namecheap” and we can see that my “whois” protection for the first year is free but opted that they’ll be charging me $2,88 each time so everything seems to look in order here and the cost for this will be $10,87 because nobody currently owns this domain it’s not like an option to buy or getting through at domain deal up and if I click on confirm order we can see now that I had the option to choose which up my contacts in my “namecheap” account which details are applied to this domain so I need to come to each of these drop downs and we can see here I just want to use previously saved contact I need to do the same for each and obviously will we have more contacts here we’ll see more options from this drop down menu and we can now see that the details that we acquired from “domainIQ”, how all here is showing as the ownership details to this domain and we also have “whois” privacy protection as well and we can just come along and click on continue and actually purchase the domain from there and will show up with those details rather than ours where it can be tied to us where we have multiple domains by a single person usually SEO guy or agency.
Once we’ve actually purchased this domain we click on continue here and go ahead and pay for it we can then use “namecheap” to set up the forwarding from this email address here to our own domain email address the one we use specifically, for hosting emails.
Once you got back you can go into the dashboard just set up the forward here from this one so we have a working email address going and you should be able to get through all of that just couple of minutes. So that is option 3 using “namecheap” and that add-on contact method there.
Now as you saw with the email address in that particular “namecheap” method it wasn’t a big deal we just created new one but we obviously need to set up forward once we purchase the domain but just to recap here with option one we were just going with “whois” privacy you don’t need to do anything with the option two you’re going to change the domain owner details option to purchase and like option 3 you going to create an email at purchased domain for example Admin@mynewdomain.com or write one email@example.com site, doesn’t need to be admin it could be support, info, owner person name but it need to work. But the forwarding is extremely important witch you can do conveniently from the register level and usually you get one forward for free at the domain register and obviously when you have set up the hosting which will be covered in the next video you can set up emails with your hosting as well. Same situation there with option 3 just creating that new email address and make sure the forward is in place either in your domain register and host and you obviously need to check that when its created and test it.
So let’s have a look at final recap now – this video is going quite long we always should using a working email address – it’s very important and usually through forwarders is the most convenient because we don’t want to repeat our email address and this can be checked in “whoisology.com” – all of those links will be down below to check if you accidently tied a single e-mail address to multiple domains. If our approach is on the lazy side you can just use that who.is privacy protection but if you come across a great expired domain or two you should consider option 3 level protection there that I went through with ”namecheap” witch is a huge domain name register, a tone of domains there. Also its important to know that no technique is this video is guaranteed by me to work for ever and obviously the rules can change at any time. Also below this video assuming your reading it on my blog and blog.terrykyle.com there are link to all of the tools and platforms I talked about in this video below. And if you have further question you can post a comment and i will comment personnaly and you can e-mail me via support(at)yerrykyle.net and we are looking at those e-mails from Monday-Friday (usually) – Cloudboss pro review.
So that is for the domain registration please come up to me if you have follow up question and in the next video we will get into safe PBN hosting – (miami seo),(best seo) how you do the hosting setup in the most convenient way, most efficient way because it’s a huge hassle in running big PBNs but I will get into best practice and best advices in the upcoming video so hope to see you there. Have a good day (https://blog.terrykyle.com/3d-printer/).