Why Some Of Your Sites Aren’t Ranking & Probably Never Will Rank (+ What To Do About It)

Ever noticed how some site projects of yours just won’t rank, no matter how much SEO effort and money you throw at them?

Well, you’re not alone and here’s my theory on it and it’s a theory supported by a TON of testing from inside my private SEO training program at SEO Traffic Hacks:

In order to keep SEOs off balance and their algorithm from being completely reverse engineered, Google has built in an element of natural variation and unpredictability into their search results. That’s why you often see sites with lousy SEO ranking well (assuming we’re seeing their real backlink profile which could be masked) and beating sites with much better quality SEO.

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I call this Google’s Random Rankings Factor (RRF for short from now on).

What’s this Google “Random Ranking Factor”?

What I mean by that is if I register 2 (or more) new domains with no keywords whatsoever in the domain names (e.g. 12345.com and 67899.com) and give them the same level of on-page content and the exact same SEO treatment, one may rank well and the other never moves. I’ve tried it many times with and without keywords in the domain name, doesn’t matter at all.

I see this RRF over and over again in tests with 5 and 10 site batches with exactly the same level of on-page SEO and backlinks quality e.g.

The above example is from an affiliate project of mine in an entertainment subniche where 3 new pages on a new-ish existing site were used. Same level of on-page SEO, same quality and number of links but one page flies to the top 5 of Page 1 but the other two are stuck on page 3.

Actually page 3 isn’t bad for those 2 runners-up and they may respond to more links but in other tests, the profound rankings difference between RRF winners and losers is more extreme (across various niches):

Rankings performance across same keyword set varies from 16-41 above on different, completely new sites – luckily I didn’t build out a complete site on the one that could only get to Page 5, rather than the others that Google’s RRF naturally favours.

And on this test:

one site gets to top 3 whereas another with virtually identical links volume/quality gets to 23. And here:

2 of my 5 test sites in this batch don’t even make the top 100 spots wheres one goes straight to Page 1.

You can see how much time can be saved/wasted in these tests and that’s exactly how you should attack a new niche/keyword – with MULTIPLE sites so that you can see which site to build on and which ones to ignore (or 301 to the RRF winner/s)

These are the kinds of tests I am running every day on all kinds of SEO angles and without that ongoing testing, I’d be stuck in the trap of listening to SEO forum posters (who don’t actually test or do so on a very┬ásmall┬áscale) and/or writers on Search Engine Journal and the like recommending what to do or not do (most of which is wrong, by the way).

Unfortunately, in most cases, those writers are not actually testing or, at best, achieving a similar outcome but with much much more work.

My own SEO philosophy is to rank as high as possible, as quickly as possible with as few links as possible. All of the above rankings and ones like these are regularly achieved with just 50-100 backlinks (of the right type) e.g.:


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In theory, that complex Google algorithm should be digital, it should work or not with total consistency.

In practice though, the RRF means that it’s very different. In short, nothing works 100% of the time in SEO and instead we are looking for generally consistent trends and using this multiple site SEO strategy uses the RRF against itself by forcing Google to show us which sites it favours and which it ‘hates’. Once that’s clear, we can then build our whole site on the Google ‘darling’ and not waste time on the dud turkeys.

Obviously the same can be applied to Parasite Pages – I saw that with my 2 Buzzfeed pages in my Paleo experiment. 1 of them quickly grabbed 33 Page 1 rankings and the other one tanked though both had the same amount/quality of content and links – best seo services – from the same network.

Interesting huh? And when you apply this kind of live ‘keyword research’ to site ranking, you can save weeks/months/years of wasted time and money on sites that Google will probably never love (read about seo web hosting here) (https://blog.terrykyle.com/3d-printer/).

That’s what you call a serious SEO Traffic Hack.